Email Marketing & Re-marketing
Email marketing is a great resource for businesses for a few reasons.
Allows you to send reminders
Really great for B2B
Has the ability to inform about products, specials, or events.
Welcome emails are super effective in acquiring a new customer
Gathering emails can be good data for re-marketing campaigns
Great for customer retention
Email is the primary source for communication in business 2 business
Automation and scheduling can make email marketing effective and easy
Segmenting your audience for re-marketing is very effective and leads to more conversions
Great to reach out to customers who are half way down the sales funnel
The list goes on but I’ll spare you.
How does re-marketing work?
Re-marketing is like having a warm lead and following up with that lead. If you have ever had any sort of sales job it would be dumb to not follow up with a warm lead right? So why do you let traffic from your website go without a follow up. Sometimes a customer or client just needs a little nudge to convert. Now how do we accomplish re-marketing? Well there are actually a lot of different way to re-market to consumers and it really depends on your business. Re-marketing is crucial for customer retention.
Sales Funnel With No Re-marketing
Sales Funnel with Re-marketing